Visuals are more than just images. They are a potent language that advances culture and encapsulates the essence of the times. I've developed an instinctive capability to speak it.

I've come to understand that a brand's perception and recall are never random. I oversaw all aspects of the creative process at KnewNew Magazine, a digital F&B newspaper with 3.9 million monthly readers, including planning, shooting, directing, and copywriting.

I concentrated on how Gen Z interacts with brands and translated my findings into clear, captivating images. KnewNew Magazine expanded quickly not only because we provided information but also because we were aware of Gen Z's preferences and spoke to them in a way that made sense to them.

Each week, I visited multiple shops, photographed the distinct atmosphere of every location, and converted the brand's identity into images. This was more than just a F&B introduction. It was about enhancing a brand's appeal by fusing strategic messaging with aesthetic sensitivity. I assisted brands in staying true to themselves while showcasing themselves uniquely and distinctively, even while trends changed rapidly. We differ from typical digital periodicals with this strategy.

Keeping up with trends is not my goal. I wish to clarify them and establish new guidelines. My objective as an art director is to create visual strategies that, while being current, reimagine a brand's essential identity. I want to create brands that people remember, interact with, and have a genuine experience with. I try to achieve that kind of art direction.